We are B+Kreatief, an innovative web design agency based in Ann Arbor, MI, and working with clients throughout North America and Europe. We build visually stunning mobile-first websites and love doing it. In other words, we are a truly mobile digital design team. But what does that mean for you? How will we help you achieve your online vision?
Well, if you are looking for a big agency with impressive offices, big conference rooms, and lots of project managers we will not be a good fit. But if you are looking for a fun and exciting team that can take your innovative web design project to the next level we are all ears!
Designing for mobile-first does not mean that we only create mobile websites, on the contrary. With our 20+ years of experience we have realized that the majority of users are using their mobile devices to access information on the internet. Since our designs are user-centric, we focus our attention first on the mobile experience. We do not create a website for the desktop and deliver a watered down version in the mobile environment. In the mobile-first version we make sure all relevant information of your brand is offered to the visitors. In the desktop space, we enhance the information, in other words, additional resources are loaded strictly on an as-needed basis to platforms that can handle them well. This makes your website faster, easier to use and more focused on the needs of the visitors.
For a modern website, everything that influences the user experience matters. Your website is one of the most important points of contact with your customers, as well as a long-term and measurable brand marketing asset.
Technology has changed the nature of interactions between individuals and organizations. The existing codes are changing, and marketing is beginning to center on the individual. The quality of the user experience attracts and retains customers. Each interaction impacts the rational and emotional appreciation of products and services, and as a result changes the value consumers give your brand.
The user experience differentiates each company from its competitors, determines customer loyalty and makes people into brand ambassadors. A quality user experience is therefore an essential, sustainable and profitable competitive advantage. Whatever their degree of maturity, all companies must invest in their UX.
The UX strategy also applies to the entire company. It translates the brand’s values into real experiences. It embodies the purpose of an organization in the eyes of its clients, partners, employees, and management.
We think website design goes further than just a beautiful exterior. The real value of website design lies in thinking in the right way. A process with which you work towards new, relevant solutions that have a positive impact on organizations, products or services. Design thinking focuses on the end user. It starts with really empathizing with your customer’s problem. And gain an understanding of the needs and motivations of the people involved in the entire organization: employees, customers and suppliers.
We engage people with brands, by placing people first.