When you think of a product or service you often buy, it’s almost certain that you remember the logo. We can easily picture the logo just by thinking about our experiences with the product, company or service.
Where there was once just a handful of companies operating within a particular market or niche, there are now hundreds, thousands, all competing for your attention, all wanting you to look at them first. That creates increasing need for brands to visually differentiate themselves so they’re not confused with their competitors.
That differentiation is achieved through brand identity design – a range of elements that all work together to form a distinctive picture in our minds. Depending on the company, the identity can include uniforms, vehicle graphics, business cards, product packaging, photographic style, coffee mugs, billboard advertising, and a raft of other items, right down to the font choice and color on the website.
It’s important to remember that when people look at something, most people don’t read first. Before anything else we see shape, we see color, and if that’s enough to hold our attention, then we’ll read and continue on the website. So in every instance, regardless of company, the small but essential element in the brand picture is the logo.
A logo is one of the most important part of a company’s brand identity. With its use on every advertising and branding material, a logo is something your customers are going to remember you by.
Your logo stands in for your business’s brand in so many ways, whenever your customers come into contact with your business or website. The logo becomes a readily-identifiable symbol of the brand, which helps keep your business front-of-mind for the people you will turn into customers.
Our job at B+Kreatief is to distill the essence of your brand into the shape and color that’s most likely to endure, because visual appearance plays a critical part in forming a connection in our brains between what we experience and who we experience it with (the brand). In many respects, a company’s logo is akin to our loved ones’ faces. B+Kreatief has a team of graphic designers ready for any Logo Design project.